Marking the first ever Organic Textile Week (happening until Sunday), a new poll has revealed that people are “turning their backs on clothing brands that are intentionally misleading them”.The event is organised by the Organic Trade Board (OTB) and Global Organic Textile Standard (GOTS) to celebrate and promote certified organic textiles, “while informing consumers about how to identify truly organic options”.

They spoke to 2,000 people across the UK and found that as many as 70% claim to be less likely to buy again from a brand if that brand falsely claimed their products were organic.And 59% are “angry or disgusted to find some clothing brands claiming to be organic may actually contain hazardous synthetic pesticides and other chemicals”.Meanwhile, 57% think it’s im…